Generating leads for IT security firms is probably one of the most difficult and intimidating processes telemarketers need to undergo in their job. Why is that so? For one, finding people who need security systems in their business is not that easy. Two, when working in security sales, one needs to have the skills (and probably a little luck) to know where to generate good sales leads for his/her firm. Perhaps, generating security sales leads is a daunting task for anybody in the industry, but with telemarketing as b2b lead generation tool, any IT business can reach its desired market and create a supply of potential customers.