SEO- 9 Ridiculously Easy Steps to the Top 10

  • March 12, 2012
Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many “keywords” as possible.

Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the “Keyword Density” of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about “Web Design”, I want my site to include the words “Web Design” as many times as possible.

However, most people don’t just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about “Web Design” in New Orleans, I would include “New Orleans web design” in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn’t come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don’t put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don’t miss out.

Image Names
As I said before, content doesn’t come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don’t call it “some_dude.jpg”, call it “web_site_design.jpg”. The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can’t analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs…

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag…

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

As every expert will tell you, “Content is King.” Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don’t want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can’t read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don’t have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don’t use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Author Bio
Murry Daniels is the owner of Goatsmilktavern Studios,, a web design and internet marketing company in New Orleans, Louisiana.

On Page SEO Tips

  • September 26, 2011

For your website to rank high in any search engine you have to do two things. First you have to make sure that search engine understands the topic of your website correctly and second is that you have as many backlinks as possible. The First aspect is called On Page SEO and second On page seo is about implementing the best practice techniques on your website pages.aspect is called Off Page SEO. Both of them are necessary for your high ranking. Here we will assume that you have already decided you keywords. if you have’nt decided your keywords yet visit “how do i find keywords” In the following paragraphs we will discuss the On Page SEO and I will tell you the tips to make sure that search engines understand your website properly.

Title Tag
You title is the most important part of On Page SEO.If you do not include keywords relevant to your topic in your title then its highly likely that search engines will not find out the topic of your website and if search engine do not know the topic of your website then they will obviously not rank you for your keywords.

Make sure that your keywords are in the beginning of your title beacuse google gives more importance to sites that have keywords in the beginning of their title. Another thing that you should ensure is that you title should not be too long. It has been observed that too-long titles are not given much importance and google even tries to change the title if it is too long.

H1 Tag

After the title the most important part of on-page SEO is your h1 tag. You should also make sure that you include your keywords in h1 tag. In addition to that you should also make sure that there are as minimum of h1 tags as possible. I really prefer one h1 tag which include my targeted keywords. For example if you are targeting the keyword “sword fish” then you should include the term “sword fish” in your h1 tag on the beginning of the page and thats all. You dont need to put any more h1 tags. If you do so it will only confuse search engines about the topic of your webpage. If you have more than one headings than you should use h2 or h3 tags instead of stuffing you page with h1 tags.

Although google and other major search engines do not give any importance to keyword meta tags but matt cutts (google’s SEO person) explicitly said that they do consider the meta-description tag to figure out the topic of the page. I would therefore highly recomend you to include your keywords in meta description tag as well.
Obviously including keywords in your content is not as important as including them in h1 or title tag but if you do repeat your keywords in your content two or three times then this will help search engines in determining the theme of your page and you will have a better chance of being ranked higher. But you must not stuff your content with keywords because it will be considered as spammy behaviour and your page might get penalized for it.

Having a picture on your page gives you an additional chance to make the search engine understand the theme of your page. With picture you can add your keywords to “alt” attribute inside the picture. This is one of the reasons that you see irelevant pictures on certain page. The webmasters of those pages include these pictures just for mentioning the keywords in “alt” attribute.

URL of the Page
Although google says that it does not give much importance to the keywords included in url but if you search anything on google you will notice that most of the urls of the returned results will include the keywords searched.

This attribute is absolute must in today’s on page seo. This tag is the solution to the whole ‘www’ vs ‘non www’ urls problem. This problem was that search engines consider both ‘www’ and ‘non-www’ urls as two seperate urls eventhough they both lead to the same page. This way the page rank and links were also divided and hence page would not be able to get the rank it deserved. So google people came up with the solution that the webmaster will have the choice to mention the preferred url (‘www’ or the other one) through canonical attribute. The format for canonical tag is;

<link rel=”canonical” href=”