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To Your Success!
LetterFrom: Joel Comm
Date:Sunday Sep 25. 2011
I’ve been an Internet entrepreneur since 1995 and have launched, run and sold a number of successful websites and businesses…
I was the co-creator of what is now known as Yahoo! Games.
I created a #1 iPhone application.
I have written a NY Times Best-Seller and other best-selling books.
I speak internationally and domestically to Fortune 500 corporations
But for a long time I was most well known for generating thousands of dollars per week with Google’s AdSense program.
It began in June 2003, I signed up with Google AdSense, and did what many others do.
I simply took the code from the AdSense site and pasted it onto my web site.
And then I did what many others undoubtedly do as well. I wondered why I wasn’t making any money.
It was incredibly frustrating. I had the content and the traffic, but not the revenue.
I suspected that I was leaving money on the table, so I began meticulously testing my AdSense code placements, colors and sizes using completely legitimate means.
In AdSense Secrets 5 You Will Discover….
How to Claim Your Share of The Multi-Billion Dollar AdSense Pie
Ways to Build An Adsense Ready Website Without a Domain or Hosting
Secrets to Tweaking and Optimizing your Ads for Maximum Revenue
How to use Google’s Custom Search engine to Catch Fickle Visitors
Special Code to Influence Your Ads with Section Targeting and Keywords
How to Understand your AdSense Stats, Channels and Split Testing
That you can use Google Analytics to Optimize your AdSense Revenue
Smart Pricing and What it Means for your Income
Whether AdSense for RSS Feeds and Mobile are right for You
How to Generate Quality Long Term Traffic for Consistent AdSense Profits
Which Social Media Sites You Can Leverage Into AdSense Traffic
The Biggest Mistakes AdSense Publishers make and how to AVOID them.
What TO DO if your AdSense Account gets closed
What TO DO if you’re not getting the results you want.
What TO DO BEFORE you apply to Google
The WordPress Theme That Makes AdSense Optimization Easy
For your website to rank high in any search engine you have to do two things. First you have to make sure that search engine understands the topic of your website correctly and second is that you have as many backlinks as possible. The First aspect is called On Page SEO and second On page seo is about implementing the best practice techniques on your website pages.aspect is called Off Page SEO. Both of them are necessary for your high ranking. Here we will assume that you have already decided you keywords. if you have’nt decided your keywords yet visit “how do i find keywords” In the following paragraphs we will discuss the On Page SEO and I will tell you the tips to make sure that search engines understand your website properly.
You title is the most important part of On Page SEO.If you do not include keywords relevant to your topic in your title then its highly likely that search engines will not find out the topic of your website and if search engine do not know the topic of your website then they will obviously not rank you for your keywords.
Make sure that your keywords are in the beginning of your title beacuse google gives more importance to sites that have keywords in the beginning of their title. Another thing that you should ensure is that you title should not be too long. It has been observed that too-long titles are not given much importance and google even tries to change the title if it is too long.
After the title the most important part of on-page SEO is your h1 tag. You should also make sure that you include your keywords in h1 tag. In addition to that you should also make sure that there are as minimum of h1 tags as possible. I really prefer one h1 tag which include my targeted keywords. For example if you are targeting the keyword “sword fish” then you should include the term “sword fish” in your h1 tag on the beginning of the page and thats all. You dont need to put any more h1 tags. If you do so it will only confuse search engines about the topic of your webpage. If you have more than one headings than you should use h2 or h3 tags instead of stuffing you page with h1 tags.
Although google and other major search engines do not give any importance to keyword meta tags but matt cutts (google’s SEO person) explicitly said that they do consider the meta-description tag to figure out the topic of the page. I would therefore highly recomend you to include your keywords in meta description tag as well. Content
Obviously including keywords in your content is not as important as including them in h1 or title tag but if you do repeat your keywords in your content two or three times then this will help search engines in determining the theme of your page and you will have a better chance of being ranked higher. But you must not stuff your content with keywords because it will be considered as spammy behaviour and your page might get penalized for it.
Having a picture on your page gives you an additional chance to make the search engine understand the theme of your page. With picture you can add your keywords to “alt” attribute inside the picture. This is one of the reasons that you see irelevant pictures on certain page. The webmasters of those pages include these pictures just for mentioning the keywords in “alt” attribute.
URL of the Page
Although google says that it does not give much importance to the keywords included in url but if you search anything on google you will notice that most of the urls of the returned results will include the keywords searched.
This attribute is absolute must in today’s on page seo. This tag is the solution to the whole ‘www’ vs ‘non www’ urls problem. This problem was that search engines consider both ‘www’ and ‘non-www’ urls as two seperate urls eventhough they both lead to the same page. This way the page rank and links were also divided and hence page would not be able to get the rank it deserved. So google people came up with the solution that the webmaster will have the choice to mention the preferred url (‘www’ or the other one) through canonical attribute. The format for canonical tag is;
Apple is going to have one of its big product events to introduce the iPhone 5 on October 4, John Paczkowski at All Things D reports.
New CEO Tim Cook will be in charge of the event, just like former CEO Steve Jobs used to run events. This will be an interesting test for Cook since he’s never done the big product roll out before. Paczkowski says he will be aided by other Apple executives who will also make presentations on stage.
The phone is expected to go on sale weeks after Cook’s presentation.
It seemed pretty odd that a social network from the leading search company, Google, didn’t offer a way to search through all its posts. But that oddity is over. Google+ now allows you to search through its content. Here’s how it works.
Do You Have It Yet?
First, you might not have Google+ search enabled yet. If you do, you’ll see this at the top of the Google+ pages:
See the “Search Google+” text in the search box? That means you’ve got the new search feature. If you see this:
A box with “Find people” text in it, then you haven’t gotten Google+ search yet. Hang in there. Google says it is rolling out over the coming days.
The “Everything” Search
If you do have the new service and do a search, you’ll get content from three sources:
Here’s an example from a search I did on charlie sheen:
In the example, you can see how matching people are listed first (and since none have a “verified” check next to their names, none are likely real), followed by a matching Google+ post. If I scroll further down, after more Google+ posts, I get this:
That comes from the special “Sparks” search engine that was part of Google+ at launch, which was supposedly designed to find new and especially sharable things.
“Best Of” Vs “Most Recent”
If you do a search for anything but people, you’ll find to ranking options. By default, “Best Of” is selected:
What exactly is “Best Of” using to decide what’s best? It’s especially weighted to favor things shared by those who are close to you, or that you are connected with, said Frances Haugen, the product manager at Google for Google+ Search.
“Content from your friends will rank higher,” Haugen said.
Even though content from your friends is favored, you will search through all the content on Google+ that’s been tagged public. My assumption is you’ll also search through any non-public content that’s been shared with you, but I’m checking on ths.
Want to see the most commented or most +1′d post on Google+, even if those aren’t from your friends? There’s no way to do that, right now, but Haugen said it’s something that might happen in the future.
Click the “Most Recent” link, and you get the latest posts from anyone on Google+, with the newest post first:
The first arrow shows how Most Recent has been selected, while the next two arrows show how a newer post comes before an older one.
How recent is recent? If there’s an earthquake or a post about breaking news, will you be able to find it within a seconds, as is the case with Twitter?
“Our goal is to index things within moments,” Haugen said.
Next to the “Everything” option after you do a search is the ability to narrow down to just people search results. Here, you can see an example where I searched for matt cutts:
The first arrow shows how “People” was selected. The second pointing at the checkmark shows how if someone is a verified person on Google+, you’re shown this.
The last arrow shows if someone is in your circles already. If they are, they’re more likely to outrank other people. That’s why for this search, I get Matt Cutts from Google coming first. He’s in my circle.
If I were friends with the other Matt Cutts — yes, there is another, who on his profile even helpfully says “Has no connection with Matt Cutts from Google” — that Matt Cutts might outrank Google’s Matt Cutts, if I didn’t have the Google one in my circles.
Again, you will get people search results showing up occasionally in an Everything search, sometimes with really large, nice displays, like these:
You can also search for people by topic, but Haugen said the relevancy might not be as good for that. The focus right now was on helping people better find others they know by name.
Also, the Suggested Users list that Google+ rolled out earlier this month isn’t part of this.
Sparks Gets A Demotion
When Google+ launched, it had its own Sparks “discovery” search engine that was designed to help spark (hence the name) shares and discussions on the service.
I’ve generally not seen people saying that they use it much, nor have I found anyone feeling it offers anything that great in terms of a discovery tool.
Given this, it’s not surprising that Sparks has effectively disappeared. Previously, you’d have had a link to Sparks on the side of your Google+ pages, like this:
In turn, that would have lead you to an area where some key subjects were highlighted, along with a search box:
That link is gone, if you have Google+ Search. If you want to go to that custom Sparks home page, you have to know the direct address and type that in (it’s here).
It’s not that much of a loss. If you really liked doing Sparks searching, you can do that from the new Google+ Search box, then select the Sparks option:
Saving Searches & Inline Comments, +1′ing
Previously, you could save Spark searches. You still can, as well as Everything, Google+ or People searches. Just search, then select the “Save this search” button:
In this case, I did a search for lol, which turns out to be a pretty funny search. Once I saved that, it was added to a list of other saved searches I have, over on the side of my Google+ pages:
Select any of the saved searches, and you can get fresh results for them.
Another cool thing is that after you’ve done a search, you can comment on, share or +1 anything you’ve found, right from the search results.
And Google Real Time Search?
Now that we have Google+ Search, how about it providing the main content to revive Google Real Time Search, which was closed down soon after Google+ launched, when Google and Twitter failed to agree on terms for Google to keep getting Twitter’s information.
Google has said that without the volume of tweets, Google Real Time Search really made little sense to keep running. Google+ potentially could make up for that.
If so, we’re all still going to have to wait. Haugen said there’s no news to report on when Google Real Time Search might return with Google+ as a part of that.
Link building in a nutshell, is the process of getting other web sites and web pages to link to your web site. These links will not only drive direct targeted traffic to your pages; but more importantly will increase your overall search engine visibility and rankings. Building a solid incoming linking structure for your site is one of the most effective techniques used by search engine optimization professionals to improve your search engine rankings and boost the overall amount of traffic any given web page receives. However the process of building incoming links to your site can be a daunting and tedious task when just getting started. The purpose of this essay is to outline the importance of building a strong linking profile for your site as well as offer a handful of key strategies that any webmaster regardless of marketing budget can employ to climb to the top of the search engine ladder.
» 1.) Purchasing Links & Sponsored Reviews
Paying other web masters to place a link on their site back to yours is probably the easiest and most straight forward way to generate links to your site. However the down-side of purchasing or renting links from other web masters is that it can become a very expensive venture, not to mention you need to pick and choose your potential candidates vary carefully. There are many services out there to help connect you with other web masters that are interested in selling links from their web pages, however you will save yourself a lot of time, and money by working directly with other web masters as apposed to paying a middle man to act as a link broker. Unfortunately there is no set standard on determining what any given link is worth: however you should pay careful attention to a few key factors before cracking open your wallet and spending your hard earned money on a paid link. These things include but are not limited to the number of incoming links the candidate site itself has, it’s overall page rank, the age of the site and finally the search engine saturation (number of pages indexed in the major search engines) of the site. When approaching a web master to purchase links from make your goals as clear as day – and ensure that he or she knows you’re interested in purchasing a link for Search Engine Optimization reasons. You need to ensure the link will not be cloaked (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel=”nofollow” attribute) as either of these conditions will make the link relatively worthless from an SEO stand point.
» 2.) Comment and Post on Related Blogs & Message Boards
Even a web novice can find a litany of blogs and message boards for any given niche or market to post comments and feed back . I strongly encourage you to register on message boards related to your topic or subject and include links within the signature of your posts and messages. The same goes for blogs and commenting. There are many blogs that will allow you to include a link back to your site either within the content of your message, or make your user name a clickable link back to your site. However there is a fine line between spamming and offering valid comments, posts and responses to community based web sites and blogs. Making obvious spam posts such as “Cool site, check my site out at …” will likely get your IP address banned from the web site or network, and can negatively impact the reputation of your brand or web site. If you don’t have a valuable view point, or comment to offer other readers of the site you’re posting on, you’re better off not commenting at all.
» 3.) Write User Testimonials & Product Reviews
Writing user reviews or testimonials is an under appreciated technique to create a wealth of back links to your site. Most often when you write a review for a product or service you’ve had success with, the web master will include a link back to your site in the signature of the review. This technique is simple and straight forward; if you’ve purchased a product or service write up a short 100 – 300 word review for the product outlining it’s strengths and your positive experiences and include your full name, and web site address in the signature of the review. Nine out of ten times the web master of the site you’ve written the testimonial for will be more than happy to include and activate the link when they post the review onto their website.
» 4.) Develop a Free Online Service or Software Application
» 5.) Write Articles and Distribute Them Online
Assuming this isn’t the first essay you’ve read on improving the amount of links to your web site, you should be well aware that writing articles and submitting your articles to the popular article directories is a fantastic way to generate many back links to your web site. The premise is simple yet effective; Write a handful of articles geared toward your topic and subject matter and distribute them to the many article directories on the Internet. Often times when your article is posted on these article directory sites they will include an authors bio, or resource box. Within the authors bio area you want to include a little information about your company or product(s) as well as a link back to your site. Whenever your article is picked up by other web masters or syndicated across other popular web sites you will receive a free one way link back to your site. Repeat these steps over and over to build several 1,000 links back to your web site. This is an amazing technique as your only investment is a little time to write and submit an article.
» 6.) Submit Your Site to Directories
Over the past few years links from directories or web indexes has become less and less valuable. However there are still a handful of well trusted and high quality directories that you should consider submitting your site to. This will boost both your linking profile, as well as your page and trust rank. Some of the most notable directories to submit your web site to in no particular order are DMOZ, The Yahoo! Business Directory, JoeAnt, Gimpsy, GoGuides, Linkopedia and Uncoverthenet. Though most of the directories l’ve mentioned here are not free to submit to, the cost of submission is well worth the price as the links you’ll receive from this investment are quality one-way links that carry a good amount of page trust and rank. When submitting your site to any of these directories, pay special attention to the category you are submitting your web address to, make sure that you are submitting your site to the most relevant, and related topic to the subject of your own web site. As this will ensure that you’re submission is not denied, or skipped by the directory editors once it gets reviewed.
» 7.) Exchange Links and Build Partnerships
Link exchanges or trading links with other web masters is another technique that has lost a little of it’s gusto over the years, however this method of generating back links does still hold a bit of value and should not be overlooked. Many webmasters dedicate a page of their site titled references or resources and use this page to link out to other web pages that have agreed to link back to their site. As mentioned above this technique is not as effective as it once was; however picking and choosing web sites that are well trusted and ranked by the search engines and that are related to the topic and subject mater of your own site promise to be well worth the effort. Finding other web sites that are prime candidates to exchange links with are those that are linking out to other relevant sites in your field or niche. Once you’ve found a web site that you’d be interested in swapping links with, contact the web master via email with your offer. When soliciting another web master for a link you want to write a personal email message and refer to specific content and aspects of his or her web site. Doing so will show the prospective linking partner that you’ve actually taken the time to give their site the once over before sending your solicitation; as a result you will be far more likely to receive a positive reply. As with purchasing paid links you want to ensure that the site you are requesting to exchange links with doesn’t end up cloaking it’s outbound links (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel=”nofollow” attribute) as either of these conditions will make your link relatively worthless from an SEO stand point.
In this article we’ve discussed 7 of the most effective, and commonly used methods to generate a massive amount of incoming links to your web site. With any luck, after reading this article you should have a handful of ideas and techniques in your tool box that you can employ to kick-start your web site’s model for success. Building links to your web site is by no means a ‘set-it and forget-it’ facet of web marketing and requires time, dedication and ongoing analysis. You can never have too many quality incoming links to your site and once you’ve had a small taste of success with link building I’m confident you’ll be hungry for more.
Earlier today we announced several exciting new additions to Google+, including open signups. We’d like to announce one more addition for our AdSense publishers, +1 on the Google Display Network.
Starting in October, the +1 button will begin to appear on display ads on your site. With a single click, people will now be able to endorse specific ads and make them more likely to appear to their social connections. We believe that these recommendations could lead your readers to notice ads on your site more, leading to more clicks and higher returns for you over time.
For example, take Susan, who sees an ad for a good deal on flights. She +1’s the ad, thinking her friends might value this deal. Now, when Susan’s friends and contacts are signed in to their Google accounts, they’ll be able to see Susan’s picture across the bottom of the ad, with a note saying she +1’d it.
The +1 button and recommendations will appear at the bottom of display ads.
Susan’s friends and contacts will also be more likely to see the ad. While the dynamics of our ad auction aren’t changing, the ad will now be included in the auction for the pages Susan’s friends visit, as we know recommendations from friends can be a strong signal of an ad’s relevance.
+1’s will be one additional signal that help determine an ad’s relevance. All eligible ads will continue to compete in the ad auction, and we’ll continue to show the ones that will generate the most revenue for you. +1 button clicks are not counted as clicks on ads. Although you won’t receive any revenue for +1 button clicks, +1’s will help AdSense to deliver more useful ads to your users, which we think will result in higher returns over time.
On mobile, the +1 button will replace the existing ‘g’ logo and recommendations will appear for several seconds, then fade out.
The +1 button will begin to appear on AdSense for content and AdSense for mobile content display ad formats–image, animated gif, and Flash ads. If you’d prefer not to allow the use of +1 features and social annotations on display ads on your pages, you can opt out starting today by signing in to your account at google.com/adsense.
Display ads become much more powerful when people can see which of their connections have chosen to endorse them, leading to a better advertising experience and higher returns for you.
If you’d like to learn more about the +1 button on display ads, please visit the AdSense Help Center.
The tremendous growth of websites and blogs just in the last two years has made it even more difficult for a site to rise to the top of search engines.
With the continuing rise in the importance of backlinks for SEO, website owners are exhausting every tactic to get backlinks to their site. Some of these tactics are considered Black Hat and others are legitimate.
Blog Comments as a Backlink Strategy
Blog commenting is an easy, yet effective way to achieve backlinks. But many blog owners are getting p*ssed off at all the spammy comments that this tactic has created on their blog. At least it seems.
Has the backlash against spammers swung so far to one side, even legitimate commenters have lost the do follow love (or luv)?
What is do follow love… and how can you lose it?
For those who do not know the difference between no follow and do follow, the most basic explanation goes something like this: links with a “no follow” attribute (including URL’s in the comments) means these links are not followed by search engines.
In other words, search engines do not count these as backlinks. They don’t see them. Even though readers can see the links and click on them, they are invisible to search engines. Therefore, there is no benefit for SEO purposes.
In that way, you lost the do follow luv – the SEO benefit of placing a link on a high-valued website.
Well, one way to take away the luv is to make your comments and links on your website all no follow.
Why Would Someone Make Their Blog No Follow?
This is a question I would like to ask the audience.
There are those blog owners who don’t realize that WordPress makes comments automatically nofollow unless they install a do follow plugin. Their blogs have always been no follow and no one pointed that out, or they don’t care to change it.
However, this question is addressed to the bloggers who have changed their blog to no follow.
If you look at dofollow directories, or blog posts with lists of do follow blogs, many of the sites that are listed are no longer dofollow. So something changed. Why?
No one wants spam!
True. But with spam filters, captcha, and comment moderating, why would you need to take that extra step and add the no follow attribute? And then punish EVERYONE who comments. I have even seen the Comment Luv link as no follow! An old saying that addresses universal punishment says, “When someone sh*ts, we all wear diapers.”
I understand it is not really a “punishment” as comments are meant to be engaging and all that. Okay, sure. I agree. Every blogger wants engaging comments and interaction with the readers. But let’s be realistic, there is also the added benefit of increasing your own site’s search engine rankings.
I rather manually moderate my comments anyhow – including the URL’s that are put in the comments. Maybe my blog doesn’t get enough comments to worry about it.
Another Option to Give A Little Bit of Luv to Legitimate Blog Commenters
The No Follow attribute certainly has its place. Should it be across the board? Instead of making all comments no follow, I have noticed that a few blog owners use a plugin that will add the do follow attribute after ‘x’ number of comments.
For example, after leaving 5 comments on a blog, you get rewarded with a do follow tag. This seems a little bit more reasonable. At least loyal readers and commenters are getting some SEO juice back to their site. These plugins can also block certain keywords and emails.
Has this not caught on as an option? Maybe there are other reasons to add no follow. I’d like to know, and I am sure other readers would to.
Article by Julie McElroy
Julie is a freelance writer providing web content, articles, press releases, and more. She is also a web consultant for those wanting a bit more than content. I normally write at http://www.inspiredtowrite.com
Nothing is more important than writing a powerful headline. When it comes to getting your reader onto the page, then driving them all the way to the call to action at the bottom where you will get your reader to do what you need them to do, nothing is more important.
Between the headline and the call to action is all the copy in the middle, and sure, everything must work in tandem for you to maximize the conversions that will make your writing worthwhile. But it all starts with the headline.
If you can’t get your reader on the page, you’ve no hope of leading them to the bottom. That means they’re never going to like you on Facebook, re-tweet your content, subscribe to your feed, opt-in to your list, or buy your book.
Social media moves fast, and you have scant time to capture attention. You must reach out and grab your reader by their eyeballs without flinching.
That’s where most writers mess up.
A lot of writers realize that their headline is the hook, yet they miss the point entirely. Your headline is a promise, and if you don’t deliver on that promise, then you’ve accomplished nothing. The ideal headline is clever, intelligent, mysterious, incendiary, provocative, or all the above. But no matter what, it must make a promise.
Whatever promise you make in the headline must absolutely be kept by your copy.
Make sure your headline uses a BIG font with bold type. Make your headline clear – think FRONT PAGE of the newspaper — so as soon as your reader lands on the page, they are drawn right to the headline so they can accept its promise and are compelled to keep reading.
Always Keep These Three Headline Hacks in Mind
Remember, when it comes to social media, you’re selling the click, not the copy. Curiosity is BIG, and you should capitalize on it when possible. You must sell the click, but you must also justify it once your reader lands on the page.
Take the time to re-craft your headline. The headline you’re using on your page might be different from the one you’re using in social media. Each headline has a different purpose: one to get the reader on the page and the other to keep them there.
Know your audience. Never let them down with a misleading headline. Keep your promise, not only with what you teased, but with the relationship you’ve built day by day. Going for fast social media success while neglecting your regular readers is the wrong thing to do.
The art of writing a great headline can’t be learned in a day. I’ve written thousands and still practice every day. Because of the ready, fire, aim mentality of social media, mastering this skill has never been more important. With all the attention being begged for online, the master of the headline can always command more than his share.