Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet
Unavoidable. Because ultimately, it’s still the trump card for higher rankings.
Many of us have been hoping that it would go away. In Brett Tabke’s 5/18 Robots.txt entry, he echoed
a sentiment that many, many webmasters hold on to as a hope:
What happens to all those Wavers that think [i]Getting Links =
SEO[/i] when that majority of the Google algo is devalued in various ways?
Wavers built their fortunes on “links=seo”. When that goes away, the Wavers have
zero to hold on to.
The pertinent questions:
- Will link building still be very important for rankings in the medium term?
- When will link popularity be devalued in favor of other algo elements (that
are less tedious, from a webmaster’s point of view)?
- Sorry, but link building is still going to be the SEO trump card for the
- I wouldn’t hold your breath for search engine algorithms to place less
importance on link popularity until the Semantic Web arrives, or maybe when HTTP
gets replaced by a new protocol. Because links are still the basic connector,
the basic relationship, on the Web. And for the forseeable future they’re going
to be the easiest way for a computer program to judge the importance and
trustworthiness of a Web page.
What will happen to the way search algorithms score links is already
happening. The Google algo has become much more elegant and advanced, devaluing
staggering amount of links that shouldn’t count, and placing more
emphasis on trusted links. And the trust and juice given by those links
is then verified by elements like user data, domain age, and other
relatively hard-to-spoof factors.
But please, don’t fool yourself. Links that should count are still
the key to rankings (in Google, at least — and MSN and Yahoo! are only a few
short years behind). In that spirit, Aaron and I have created our 101 Ways to Build (and
Not Build) Links. (Yeah, it just so happened that there were exactly 101!)
Oh, and mad props to our inspiration, 131
Legitimate Link Building Strategies, one of the original authority documents
on link building. It was just getting a bit rusty, that’s all (“Host your own
Web Ring”?). Anyway, enjoy the update.
71 Good Ways to Build Links
Love for Lists
1. Build a “101 list”. These get Dugg all the time, and often become
“authority documents”. People can’t resist linking to these (hint, hint).
2. Create 10 easy tips to help you [insert topic here] articles.
Again, these are exceptionally easy to link to.
3. Create extensive resource lists for a specific topic (see Mr Ploppy for
4. Create a list of the top 10 myths for a specific category.
5. Create a list of gurus/experts. If you impress the people listed well
enough, or find a way to make your project look somewhat official, the gurus may
end up linking to your site or saying thanks. (Sometimes flattery is the easiest
way to strike up a good relationship with an “authority”.)
Developing Authority & Being Easy to Link At
6. Make your content easy to understand so many people can understand and
spread your message. (It’s an accessibility thing.)
7. Put some effort in to minimize grammatical or spelling errors, especially
if you need authoritative people like librarians to link to your site.
seems more trustworthy. Including a picture of yourself may also help build your
PPC as a Link Building Tool
9. Buy relevant traffic with a pay per click campaign. Relevant traffic will
get your site more visitors and brand exposure. When people come to your site,
regardless of the channel in which they found it, there is a possibility that
they will link to you.
News & Syndication
10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good
article sites is that their article pages actually rank highly and send highly
11. Submit an article to industry news site. Have an SEO site? Write an
article and submit to WebProNews. Have a site about BLANK? Submit to
12. Syndicate a press release. Take the time to make it GOOD
(compelling, newsworthy). Email it to some handpicked journalists and
bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.
13. Track who picks up your articles or press releases. Offer them exclusive
news or content.
14. Trade articles with other webmasters.
15. Email a few friends when you have important relevant news asking them for
their feedback and/or if they would mind referencing it if they find your
16. Write about, and link to, companies with “in the news” pages. They link
back to stories and blog posts which cover their developments. This is obviously
easiest if you have a news section or blog. Do a Google search for [your
industry + “in the news”].
17. Perform surveys and studies that make people feel important. If you can
make other people feel important they will help do your marketing for you for
free. Salary.com did a study on how underpaid mothers were, and they got many
high quality links.
Directories, Meme Trackers & Social Bookmarking
18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free
19. Submit your site to paid directories. Another oldie. Just remember that
20. Create your own topical directory about your field of interest. Obviously
link to your own site, deeplinking to important content where possible. Of
course, if you make it into a truly useful resource, it will attract links on
21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to
be interesting, emotionally engaging, or timely they may follow the trail back
to your site.
22. If you create something that is of great quality make sure you ask a few
friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more
bloggers will see your site, and potentially link to it.
23. Look at meme trackers to see what ideas are spreading. If you write about
popular spreading ideas with plenty of original content (and link to some of the
original resources), your site may get listed as a source on the meme tracker
Local & Business Links
24. Join the Better Business Bureau.
25. Get a link from your local chamber of commerce.
26. Submit your link to relevant city and state governmental resources.
(Easier in some countries than in others.)
27. List your site at the local library’s Web site.
28. See if your manufacturers or retailers or other business partners might
be willing to link to your site.
29. Develop business relationships with non-competing businesses in the same
field. Leverage these relationships online and off, by recommending each other
via links and distributing each other’s business cards.
30. Launch an affiliate program. Most of the links you pick up will not have
SEO value, but the added exposure will almost always lead to additional “normal”
Easy Free Links
31. Depending on your category and offer, you will find Craigslist to be a cheap or free
32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to
33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant
34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it
is hard to list your site directly, try to add links to other pages that link to
35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like
an industry expert. Link to expert documents and popular useful tools in your
fields, and also create a link back to your site.
36. Submit a story to Digg that links to an
article on your site. You can also submit other content and have some of its
link authority flow back to your profile page.
37. If you publish an RSS feed and your content is useful and regularly
updated, some people will syndicate your RSS content (and some of those will
provide linksâ€¦ unfortunately, some will not).
38. Most forums allow members to leave signature links or personal profile
links. If you make quality contributions some people will follow these links and
potentially read your site, link at your site, and/or buy your products.
Have a Big Heart for Reviews
39. Most brands are not well established online, so if your site has much
authority, your review related content often ranks well.
40. Review relevant products on Amazon.com. We have seen this draw in direct
customer enquiries and secondary links.
41. Create product lists on Amazon.com
that review top products and also mention your background (LINK!).
42. Review related sites on Alexa to draw
in related traffic streams.
43. Review products and services on shopping search engines like ePinions to help build your authority.
44. If you buy a product or service you really like and are good at leaving
testimonials, many of those turn into links. Two testimonial writing tips — make
them believable, and be specific where possible.
Blogs & the Blogosphere
45. Start a blog. Not just for the sake of having one. Post
regularly and post great content. Good execution is what gets the links.
46. Link to other blogs from your blog. Outbound links are one of the
cheapest forms of marketing available. Many bloggers also track who is linking
to them or where their traffic comes from, so linking to them is an easy way to
get noticed by some of them.
47. Comment on other blogs. Most of these comments will not provide much
direct search engine value, but if your comments are useful, insightful, and
relevant they can drive direct traffic. They also help make the other bloggers
become aware of you, and they may start reading your blog and/or linking to it.
48. Technorati tag pages rank well
in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly
new you can have your posts featured on the Technorati tag pages by tagging your posts
with relevant tags.
49. If you create a blog make sure you list it in a few of the best blog directories.
Design as a Linking Element
50. Web 2.0-ify your site. People love to link to anything with AJAX. Even in
the narrowest of niches, there is some kind of useful functionality you can
build with AJAX.
51. Validate and 508 your site. This (indirect) method makes your site more
trustworthy and linkable, especially from governmental sites or design-oriented
communities. There are even a few authoritative directories of
52. Order a beautiful CSS redesign. A nice design can get links from sites
like CSS Vault.
53. Hire a publicist. Good old fashioned ‘PR’ (not PageRank) can still work
wonders. Andy Hagans now offers a link baiting publicity
54. Hire a consultant. Yes, you can outsource link building. Just make sure
to go with someone good. We recommend WeBuildPages, Debra Mastaler and, ahem, Andy Hagans.
55. Swap some links. What?! Did we really just recommend reciprocal link
building? Yes, on a small scale, and with relevant partners that will
send you traffic. Stay away from the link trading hubs and networks.
56. In case you didn’t get the memo — when swapping links, try to get links
the content of relevant content pages. Do not try to get links from pages
that list hundreds of off topic link partners. Only seek link exchanges that you
would consider pursuing even if search engines did not exist. Instead of
thinking just about your topic when exchanging links, think about demographic
Buying Sites, Renting Links & Advertisements
57. Rent some high quality links from a broker. Text Link Ads is the most reputable firm
in this niche.
58. Rent some high quality links directly from Web sites. Sometimes the most
powerful rented links come direct
from sites not actively renting links.
59. Become a sponsor. All sorts of charities, contests, and conferences link
to their sponsors. This can be a great way to gain visibility, links, and a warm
feeling in your heart.
60. Sell items on eBay and offer to donate
the profits to a charity. Many charities will link both to the eBay auction and
to your site.
61. Many search algorithms seem biased toward older established sites. It may
be faster to buy an old site with a strong link profile, and link it to your own
site, than to try to start building authority links from scratch.
Use the Courts (Proceed with Caution)
63. Get sued by a company people hate. When Aaron was sued by Traffic Power,
he got hundreds or thousands of links, including links from sites like Wired and The Wall Street Journal.
Freebies & Giveaways
64. Hold a contest. Contests make great link bait. A few-hundred-dollar prize
can result in thousands of dollars worth of editorial quality links. Enough
65. Build a tool collection. Original and useful tools (and collections of
tools) get a lot of link love. What do you think ranking for mortgage calculator is worth?
66. Create and release open source site design templates for content
management systems like WordPress. Don’t forget the “Designed by example.com”
bit in the footer!
67. Offer free samples in exchange for feedback.
68. Release a Firefox extension. Make sure you have a download and/or support
page on your site which people can link to.
Conferences & Social Interaction
69. It is easy to take pictures of important events and tell narratives about
why they are important. Pictures of (drunk?) “celebrities” in your industry make
great link bait.
70. Leverage new real world relationships into linking relationships. If you
go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny
Sullivan are readily accessible. Similarly, in other industries, people who
would normally seem inaccessible are exceptionally accessible at trade
conferences. It is much easier to seem “real” in person. Once you create social
relationships in person, it is easy to extend that onto the web.
71. Engaging, useful, and interesting interviews are an easy way to create
original content. And they spread like wildfire.
30 Bad Ways to Build Links
Here are a few link buiding methods that may destroy your brand or get your
site banned/penalized/filtered from major search engines, or both.
72. Submit your site to 200 cheesy paid directories (averaging $15 a pop)
that send zero traffic and sell offtopic run-of-site links.
73. List 100 Web sites in your signature file.
74. Exclusively post only when you can add links to your sites in the post
75. Post nothing but “me too” posts to build your post count. Use in
combination with a link-rich signature file.
76. Ask questions about who provides the best [WIDGET], where [WIDGET] is an
item that you sell. From the same IP address create another forum account and
answer your own question raving about how great your own site is.
77. As a new member to various forums, ask the same question at 20 different
forums on the same day.
78. Post on forum threads that are years outdated exclusively to link to your
79. Sign up for profiles on forums you never intend on commenting on.
80. Instead of signing blog comments with your real name, sign them with
81. Start marketing your own site hard on your first blog comment. Add no
value to the comment section. Mention nothing other than you recently posted on
the same subject at _____ and everyone should read it. Carpet bomb dozens of
blogs with this message.
82. Say nothing unique or relevant to the post at hand. Make them assume an
automated bot hit their comments.
83. Better yet, use automated bots to hit their comments. List at least 30
links in each post. Try to see if you can hit any servers hard enough to make
84. Send pings to everyone talking about a subject. In your aggregation post,
state nothing of interest. Only state that other people are talking about the
85. Don’t even link to any of the sites you are pinging. Send them pings from
posts that do not even reference them.
Garbage Link Exchanges
86. Send out link exchange requests mentioning PageRank.
87. Send link exchange emails which look like an automated bot sent them
(little or no customization, no personal names, etc.).
88. Send link exchange requests to Matt Cutts, Tim Mayer, Tim Converse,
Google, and Yahoo!.
89. Get links from nearly-hidden sections of websites listing hundreds or
thousands of off topic sites.
Spam People in Person
90. Go to webmaster conferences and rave about how rich you are, and how your
affiliates make millions doing nothing.
91. Instead of asking people what their name is, ask what their URL is. As
soon as you get their URL ask if they have linked to your site yet and if not,
92. Send a webmaster an alert to every post you make on your website.
93. Send a webmaster an email every single day asking for them to link to
94. Send references to your site to the same webmaster from dozens of
different email accounts (you sly dog).
95. If the above do not work to get you a free link, offer them $1 for their
time. Increase your offer by a dollar each day until they give in.
Getting Links by Being a Jerk
96. Emulate the RIAA. When in doubt, file a lawsuit against a 12-year-old
girl. (Failing that, obtain bad press by any means necessary.)
97. Steal content published by well known names. Strip out any attribution.
Aggregate many popular channels and just wait for them to start talking about
98. Send thousands of fake referrals at every top ranking Web site,
guaranteeing larger boobs, a 14-inch penis (is that length or girth?), or
millions of dollars in free, unclaimed money.
99. Wear your URL on your t-shirt. Walk or drive your car while talking on a
cell phone or reading a book. When you run into other people say “excuse you,
100. Spill coffee on people or find creative ways to insult people to coax
them into linking at your site.
101. Sue other webmasters for deep
linking to your site. Well, this is more “hilariously dumb” than it is a
“bad linking practice”.
You have more idea? Go visit www.hnzzz.net/forum share your idea.